This eight-week course takes you through the essentials of digital marketing from understanding your target audience to social media platforms. Creating content and imagery as well as looking at useful tools and resources to help you market any type of business.
The course is made up of daily tutor-led, live sessions with a variety of practical activities and projects to give you a portfolio of work at the end of the course.
Yes, your final passing grade is dependant on at least 90% attendance. Most sessions follow on from each other so if you miss any sessions the project build will be harder to complete
Yes, like the attendance your passing grade is based on your development through the course. If you don't complete the daily activities and tasks your course progression may be affected.
Yes, the course content is the same in the morning and evening session so you can attend whichever is most convenient for you.
No, the course is open to everyone regardless of their employment status.
No, you will be expected to work on activities and reseach information, you can use your mobile device to watch the session on Zoom but you will need a desktop or laptop computer to be able to complete the tasks.
No, you have a required attendance of 90% of sessions to be able to complete the course. The course content is practical and interactive, although there are notes supplied after the sessions for refernce, they are not suitable for individual study. We run morning and evening sessions and you are free to attend either one.
Requirements
- Desktop or laptop with internet access, the course activities will not be possible on a mobile phone or tablet
- Web cam on a phone or desktop device for use during the sessions
- Access to WhatsApp for use during the sessions
- A project WordPress install will be provided for the eight weeks
- Zoom installed on a mobile or desktop device, the live sessions are all delivered over Zoom
Features
- Track your stats with Google Analytics and Seach Console
- Learn about the main social media platforms
- Create a content strategy and plan
- Create content for socail media and web
